Sharing knowledge and inspiring others is part of my agenda to achieve 3S, especially the Satisfaction and Significance elements.


My seminars result mainly from 15 years of teaching as a Law Professor. My key focus is on 21st Century Success skills, but I also conduct seminars on leadership, personal and professional development.

Combining professional and teaching experience, and personal observations and research I developed my own unique model for leading a fulfilling and balanced life—Success, Significance and Satisfaction. This is what I call 3S.

In most of my seminars, I use 3S as a meaningful approach to development, because its relevant for people of all ages, insightful and extremely beneficial. Most importantly, it inspires people into action.

Each one of my seminars are customized for your group’s needs—whether its for professional development or for personal development inside and outside a business environment.

I conduct seminars, education and skill development programs as 1.5 hour lunch seminars, in 2-4 hour modules, or as full day training sessions.


I deliver informative and entertaining keynote speech to your firm or organization on critical areas as entrepreneurship, leadership skills, 21st Century Success Skills and how to live a meaningful life through Success, Significance and Satisfaction (3S).

As I have done on numerous occasions before, I can help your employees or organization members to grow both professionally and personally.

My most popular specialized motivational speeches are:

  • Success, Significance and Satisfaction for Lawyers
  • Finding Success Satisfaction and Significance Beyond 50 (for people over 50)


Success, Significance and Satisfaction for Lawyers: Maintaining your Motivation
There is a secret to maintaining a fulfilling, meaningful and sustainable legal career. One must focus on Success and Significance and Satisfaction!! I hate to tell you, focusing on success (getting that new client, becoming a General Counsel or heading up the legal division of a major governmental agency, making partner, winning the next case or making the next deal,) is not enough. This seminar and speech is for every lawyer.

Finding Success, Significance and Satisfaction Beyond 50: We all have one life to live.

Targeted mainly at Baby Boomers (those between 50 and 64), the goal is to prompt thinking, planning and action to achieve Success, Significance and Satisfaction through a balanced approach to life.

Most people in this age group (and many who are older), are busy and have hectic lives. Many also belong to the sandwich generation, caring for both elders and kids. Going by statistics, most have not paid enough attention to life beyond the retirement age, if they have plans to retire. They like success, but even those who have managed to find success in conventional terms—wealth, power, fame—at still missing something. The missing elements are Significance and Satisfaction.

In my speeches and seminars on 3S BEYOND 50, I prompt the audience to rethink their definitions of success and draw up a plan—not when they plan to retire, but NOW—to achieve Success, Significance and Satisfaction. Because we are living longer—most Baby Boomers can expect to live at least 30 years beyond 50—we need to not just secure our financial future, but also pay attention to what we’ll be doing once we enter into retirement.

While only a few have thought about financial aspects of retirement (the statistics on this are scary), hardly anyone has thought about how they’d spend their time. Travel, says many aspiring retirees, but how much can you travel? And what about things that add meaning and significance to your life—what are those? Each person needs to figure these out for themselves. If you don’t plant to travel alone, life becomes complicated if one spouse retires before the other. Building parallel careers, taking up new hobbies, pursuing lifelong passions, these are all options. But before you get there, you need to have thought and planned. Thinking, planning and preparation well ahead of time is the way to Success, Significance and Satisfaction Beyond 50.

Create Satisfaction & Meaning for Employees Through 3S: A Path to Productivity and Engagement at Work

Those companies that succeed at creating significance and satisfaction for their employees outperform those that don’t. Productively, innovation, teamwork rise exponentially with great culture and environment. 3S employees tend to work harder, more creatively, and with more tenacity, giving the companies that employ them a leg up in the marketplace. What’s more, study after study suggests that when employees experience meaning, their employers enjoy higher rates of customer commitment and investor interest. Such companies have lower turnover rates and higher levels of employee satisfaction.

Considering how much meaning can contribute to building a sustainable and competitive organization, it’s important for leaders to understand what makes work experience meaningful and how to enhance such opportunities in the workplace. Not all of this requires costly investments either.

The 3S formula is most effective within organization that want to see employee engagement go up dramatically. I can help HR departments and mangers improve meaning and satisfaction for their employees through my 3S formula.

Leadership for Lawyers:
The Most Successful Lawyers are Leaders

Leadership is an essential element to a thriving career in any setting; this is especially true in law. Vision, team work and innovative law services characterize the new normal. Learn about the leadership skills that are necessary to compete in the 21st century through a seminar or speaking engagement. Bob Cullen has been teaching leadership to lawyers for 10 years and has a deep understanding of the benefits and winning skills that characterize Leading Lawyers.

Innovation and Entrepreneurship:
Essential Tools for Legal Success

The world has become flat (Thomas Friedman). Only the most innovative and adaptive businesses can survive in this flattened global playing field. Your customers and clients want goods and services that are better, faster, cheaper. For law firms, in house legal departments and government lawyers, this means a commitment to world class substantive legal work, processes and a drive to continuously improve the customer experience. Individual lawyers and law organization of every type must rely upon change management as well as creative, innovative thinking and actions. Learn how to put these new entrepreneurial models in place.

Collaboration and Teamwork:
Critical for Corporate and Law Firm Lawyers

In today’s complex and volatile business environment, individuals, corporations and organizations win or lose by creating value, products and services where the whole is greater than the sum of the parts; this can only be done through teamwork and collaboration. Great leaders, managers and lawyers know how to put people together, define roles and responsibilities in order to motivate and succeed. Collaboration and team skills can be learned and should be honed and executed properly in order to produce exceptional results. The research is clear—the most successful professionals are the best team builders.

Negotiation: New Skills and Models

Lawyers often believe that they have learned all the negotiation and persuasion techniques available- and many have. I have been teaching negotiation and persuasion for 15 years and I often find many adhering to old ideas. Research has shown new ways to communicate and influence. There are a host of models, skills and communication patterns that can be used to be more persuasive and effective. Differences stemming from diversity, background, even emotions and values contribute to the need to hone new negotiation and persuasion techniques. The ability to effectively work through and resolve conflict, while often times maintaining relationships, distinguishes a high-performing executive or attorney from one that falters or fails to perform.

Communication and Persuasion: Forget Advocacy

The research and science on communication and persuasion leads us to the proposition that advocacy might work in court or perhaps with another lawyer, but in general, it is one of the least persuasive forms of communication. Bob Cullen’s talks and seminars are research based and show how the most effective communicators use multiple forms of communication—including logic, emotional appeals, inspiration, relationship building as well as Robert Caldini’s social research on the Six Principles of Influence.

Networking and Social Media:
The Indispensable Skills for the 21st Century

Lawyers have known that building a strong network is an essential element to new business, new referrals, and new clients. Building relationships and exchanging resources, often on line, provide additional benefits to attorneys. This is also beneficial to government and in house lawyer by building credibility inside the organization. It is important to be a subject matter expert; it is equally important to be a source of value and resources. Building an on line net work and developing a platform of influence is critical for success now and in the future. The models are out there: personal interactions along with social on line communication and connections are essential. Learn how to build value and credibility in your organization and in your business/legal community through social platform building and networking. Unfortunately, in this day and age, this cannot be ignored (and many of us want to).

For inquiries and engagements

Please visit my Contact page to contact me for infor on engagements and how to schedule an event.


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