Look broader, look closer, think younger: Tony Fadell speaks at TED2015

Stay beginners…it’s hard to solve a problem that almost no one sees. @tfadell speaks @TEDTalks

TED Blog

Tony Fadell speaks at TED2015 - Truth and Dare, Session 7. Photo: Bret Hartman/TED Tony Fadell worked on the design of the iPod; now he’s building better home appliances. Photo: Bret Hartman/TED

As a product designer, it’s Tony Fadell’s job to imagine invisible improvements to everyday objects. That’s how he developed the iPod and revolutionized the way the world listens to music. Now at Nest, he’s trying to bring that same creativity to one of the realms that has proved most elusive for tech: household appliances. Teamed up with Google, Nest is hoping to bring us one step closer to a truly smart home.

In this insightful talk, the product designer shares how he fights back against the human tendency towards habituation — our natural penchant for internalizing everyday patterns and behaviors into habits, even if they are unpleasant or not user-friendly. He uses the example of the tiny sticker on fruit: the first time you had to find the sticker, dig it out of your fruit…

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About rcullen2015

I am an author, attorney, mediator and Professor of Law at the Santa Clara University. My first book was 'The Leading Lawyer, a Guide to Practicing Law and Leadership'. Now I am working on a book about 3S: Success, Significance and Satisfaction for the 50+ crowd.
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